Blank Seal Template

November 3 2021

New York-based agenda media altitude close Integral Ad Science (IAS) has accomplished MRC accreditation for consequence and viewability altitude and the advertisement of affectation and video ads beyond Facebook and Instagram.

The latest accolade covers IAS’ altitude of affectation and video ads served in the Facebook Newsfeed on desktop and adaptable web, as able-bodied as those served in both the Facebook and Instagram adaptable apps. Currently added than 100 analysis accessories are audited by the MRC, including measures of affectation and video viewability for desktop, adaptable web, and adaptable in-app; invalid cartage for desktop, adaptable web, and adaptable in-app; and acreage akin cast safety.

The account follows a active summer for IAS – in June it filed a allotment account with the SEC, for a proposed IPO of its accepted stock; and in August it appear the accretion of CTV announcement belvedere Publica, in a banknote and banal transaction admired at $220m.

Integral’s CEO Lisa Utzschneider (pictured) comments: ‘We’re appreciative to accomplish this important MRC accreditation for our Facebook chip measurement. Marketers await on IAS and our avant-garde technology to drive abundant bare accuracy forth with greater outcomes for their Facebook campaigns. We abide to accent our customers’ needs in our role as a arch provider of agenda media affection beyond all amusing platforms’.

MRC Chief Exec George W. Ivie says the accolade is ‘an important accomplishment that will advice accompany marketers the accuracy they charge to bigger appraise ad absorb on these analytical platforms’, and adds: ‘We congratulate IAS for its charge to agenda media affection and for affair the accurate standards all-important to attain this cogent milestone’.

IAS already has MRC accreditation for measures of absolute and arresting impressions; property-level attack ecology and firewall verification; and ad artifice apprehension / SIVT on desktop, adaptable web and adaptable in-app platforms. The close is online at www.integralads.com .

All accessories 2006-21 accounting and edited by Mel Crowther and/or Nick Thomas unless contrarily stated.

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